A quick guide to the color purple and its use in publishing

Purple is warm and cool, suitable for kings, priests and ladies. – Jacci Howard Bear Desktop Publishing Colors and Color Meaning

The color purple is synonymous with royalty. This mysterious color is associated with both nobility and spirituality. Pantone chose Blue Iris (Pantone 18-3943), a Blue-Purple Color of the Year 2008, stating:

“Combining the stable and calming aspects of blue with the mystical and spiritual qualities of violetBlue Iris responds to the need for reassurance in a complex world while adding a touch of mystery and excitement.

Members of the purple family have been named Pantone Color of the Year multiple times, including Radiant Orchid in 2014 and Marsala in 2015.

Meaning of the color purple

Violets have a special, almost sacred place in nature: the flowers of lavender, orchid, lilac and violet are delicate. Because the color is made from a mixture of a strong warm color and a strong cool color, it has both warm and cool properties. A purple bedroom can stimulate a child’s imagination or an artist’s creativity. But too much, like blue, can cause mood swings.

Purple was the mourning color of widows in Thailand and Cleopatra’s favorite color in Egypt. It has traditionally been associated with royalty in many cultures. Purple robes were worn by royalty and those of authority or high rank. The Purple Heart is an American military decoration given to soldiers wounded in combat.

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Use of purple in design files

Choosing purple for your web and print designs will bring a range of meaning to your projects. A deep aubergine purple combined with a neutral beige or tan is an earthy and conservative color combination with an air of mystery that purple brings.

Green and purple can be a striking combination in deep or bright jewel tones, or use lighter hues for a cheerful springtime feel. The combination of purple and pink has a feminine appeal.

Deep or light purple suggests wealth, while lighter shades of purple are more romantic, delicate and feminine. Use red purple for a warm color scheme or blue purple for a cool color scheme.

color selection

When planning a design project for a commercial printer, use CMYK formulations for violet that you select in your page layout software, or specify a Pantone spot color. If you are planning a document to be viewed on a computer, use RGB values. Use hex codes when working with HTML, CSS and SVG. Some colors from the purple range are included:

  • American Purple: Hex #6b25ad | RGB 107,37,173 | CMYK
  • Purple : Hex #bf9bde | RGB 191.155.222 |
  • Dark Slate Purple: Hex #4f519d | RGB 79,81,157 | CMYK 50,48,0,38
  • Aubergine la plus gloomy : Hex #431f4b | RGB 67,31,75 | CMYK 11,59,0,71
  • Violet Artifact: Hex #b371f2 | RGB 179.113.242 | CMYK 26, 53.0.5
  • Bordeaux : Hex : #8a1d7d | RGB 138,29,125 | CMYK 0,79,9,46
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Selection of Pantone colors closest to purple

When using purple in a one- or two-tone print design, choosing a Pantone spot color is an economical choice. A spot color can also be used in a color print project when color matching is essential. The palette of shades of lilac is wide. Here are some examples:

  • American Violet: Pantone Coated Solid 267 C
  • Purple: Pantone Solid Uncoated 2567 U
  • Dark Slate Purple: Pantone Coated Solid 7670 C
  • Darkest Aubergine: Pantone Coated Solid 262C
  • Artificial Grape Purple: Pantone Coated Solid 252 C
  • Burgundy: Pantone Coated Solid 2355 C