Posted on13. June 2022, 04:48
Zurich bans beer advertising on restaurant facades. The national councils of the EPP and the SP would also support a national ban on alcohol advertising. SVP is against it.
In Zurich, beer advertising on restaurant facades will no longer be allowed from July. Old advertisements can be suspended, but new ones cannot be attached. National councilors sympathize with the ban and would also support a nationwide ban on alcohol advertising.
URS JAUDAS / Tamedia
For example, the decision to ban beer advertising on restaurant facades was well received by the EPP. “Advertising makes an impact!” Says EPP national councilor Lilian Studer. Hence, Aargauerin says: “National alcohol advertising bans that strengthen the protection of minors must be addressed.”
20 minutes / Matthias Spicher
Lilian Studer receives support from fellow party member Nik Gugger. “The ban on alcohol advertising at national level should be explored,” says Gugger. In fact, Winterthurer is of the opinion that anything that helps to prevent youth should be supported.
20 minutes / Simon Glauser
Hürlimann, Feldschlösschen, Schützengarten – the famous beer advertising on restaurant facades will be banned in Zurich from July. The City Council changed the rules on advertising on public land. The city authorities justified this measure by protecting young people and preventing the use of addictive substances in “Tages-Anzeiger”.
The decision to ban beer advertising was well received by the EPP. “Advertising makes an impact!” Says EPP national councilor Lilian Studer. Hence, Aargauerin says: “National alcohol advertising bans that strengthen the protection of minors must be addressed.”
According to Studer, however, progress must be well-thought-out and well-thought-out. “Unfortunately, at the political level it is always difficult to limit alcohol advertising options. Tobacco advertising has had a difficult time, alcohol is even harder. ” In fact, a popular initiative to ban tobacco advertising among young people was approved by the public in February 2022 with about 57 percent of the vote, but parliament has always rejected such laws.
Studer receives support from his party mate Nik Gugger. “The ban on alcohol advertising at national level should be explored,” says Gugger. In fact, Winterthurer is of the opinion that anything that helps to prevent youth should be supported.
Alcohol stimulus every five minutes
EPP national councilors are not alone in thinking about banning alcohol advertising. SP is also critical. “In my opinion, advertising campaigns selling alcohol in newspapers should be banned. You also need to think nationally about how you want to combat high alcohol consumption in the future, »says SP national councilor Martina Munz. The decision of the city of Zurich is a step with limited effect. Therefore, Munz believes that effective alcohol prevention measures are needed.
According to Münz, alcohol is also a social problem. It is also responsible for the fact that families, especially children, suffer from the addiction of family members. It should be carefully observed how the state promotion of the sale of Swiss wine is implemented. Such measures should equate Swiss wine with foreign wine. “Government measures must not get people to consume more alcohol.” Overall, alcohol sales campaigns are a problem, says Munz. In the field of alcohol advertising, you can imagine a model similar to the one that people accept on the initiative ‘Protecting Youth from Tobacco Advertising’.
Addiction Switzerland also wants to reduce the ubiquity of alcohol. “As our autumn 2020 study showed, young people encounter alcohol every five minutes in their everyday life,” says Markus Meury of Sucht Schweiz. Therefore, the health organization welcomes the decision of the city of Zurich.
“It is impossible to be outdone by the absurd”
If there were such pressure to ban alcohol advertising, it would be difficult to find a majority in parliament for such a ban. As the center, the FDP and the SVP oppose the regulations in Zurich and, above all, they oppose a national ban on alcohol advertising.
For SVP National Counsel Gregor Rutz it is clear: the ban on advertising alcohol should be prevented with all resolve. “All of this cannot be outdone in terms of absurdity,” says Rutz. After all, alcohol is legal and can therefore also be advertised. Central Country Councilor Philipp Kutter and FDP National Councilor Hans-Peter Portmann do not believe in the ban on alcohol advertising. “The state of prohibition and control celebrated by the center-left is unbearable. At some point, they will stop us from enjoying life, ”says Portmann.