Facebook collapsed among young people who prefer TikTok and YouTube

facebook meta crumbling between young, although the latter can no longer do without social networks. In general, they prefer TikTok and YouTube, at least according to an in-depth Pew Research Center survey conducted among the US population.

Teenagers (13-17 years old) who claim to use Facebook have dropped to 32% from 71% in 2014. Be careful, because we are talking about even occasional use, so there are even fewer users who use it constantly.

Diagram of social trends

Diagram of social trends

The social network with the most positive reviews YouTubewho gets 95%. tik tak it is in second position with 67%, showing strong growth compared to the past. The Chinese social network also overtook Instagram, which stands at 62%, and Snapchat, coming in fourth with 59%. In any case, both of the latter have increased compared to the previous survey (in 2014 they were at the level of 52 and 41%).

Diagram of Social Media Usage

Diagram of Social Media Usage

Bad Twitter and Tumblr: the share of the first increased from 33% to 23%, and the share of the second – from 14% to 5%. Twitch instead at 20%, whatsapp by 17% and Reddit by 14%. It should be noted that WhatsApp is more difficult to penetrate in the US than, for example, in Europe, where it is the most used messaging application.

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From point of view use, boys tend to use YouTube, Twitch, and Reddit more, while girls tend to use TikTok, Snapchat, and Instagram. Ethnically, Hispanics and Blacks use TikTok, Instagram, Twitter, and WhatsApp more than whites.

35% of the study participants said they constantly use social networks. For Facebook, this figure is very low, given that we are talking about only 2%. 54% of users find it difficult to completely abandon them, and for 46% it will not be difficult. The most used device to access social media is, of course, the smartphone, which boasts a thunderous 95%. In particular, in low-income families in which the preference is given to the use of one device, the smartphone is the main one.


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